DESIGN: SALES ASSETS

Creating a New DNA after Company Merger
Branding After Merger

Viracor-IBT Laboratories specializes in delivering the latest diagnostic solutions for immunology, infectious disease and allergy testing. This project involved an entire rebrand after a company merger between Viracor and IBT Laboratories. Worked as an extension of in house marketing team to design and develop brand identity package. Ongoing projects have included everything from marketing and sales collateral, email templates, corporate brochure, welcome kit, event / booth displays, infographics and more.

Project: Two companies merged in 2009 to form a leading specialty diagnostics laboratory focused on immunology, infectious disease and allergy testing.  Partnered with marketing team to develop brand identity for 1) Corporate and 2) BioPharmaceutical Services divisions.

Solution | Corporate:  Developed design that incorporated the “Halo” from the company’s logo with an abstract double-helix wireframe, which then became the framework of all marketing material.  Designed corporate brochure, folders, assay templates, business form templates, tradeshow exhibit displays, e-blasts, invitations, and more.

Solution | BioPharma:  The BioPharma team was in need of leave behind material for their interaction with doctors and clinicians.  Designed a booklet which showcased the history and innovation of the company and highlighted the broad range of services and tests that are now available.  Designed BioPharma folder with inserts, case studies, and test menu. Also created various material for tradeshows with the BioPharma theme, including e-blasts, 1-page slicks, booth exhibits, podium wraps, template for research posters, pull-up banners, promotional giveaways, etc.

Sales Sheet
Sales Sheet

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© 2017 by Chris Lewman