THE POWER OF REAL STORIES
B2C Patient Story Campaign
Discover Vision Centers is a world renowned eye care practice known for being at the forefront of refractive surgery (Laser Vision Correction). As marketing/creative director, I play a key role in reshaping the brand message across traditional and digital initiatives. This campaign features vision correction patients in their chosen environment discussing how life has changed with clear vision. Candid testimonials provide strong brand statements. Compelling stories discuss how vision correction literally changes the way you see, helping you enjoy the details at home, work and play. A new tagline pulls the common thread together: "Discover the difference."
Deliverables: TV / radio commercials, web videos with short Q&A, responsive testimonial website used as a landing page, Pandora campaign with digital ads, print advertisements, and waiting room / in-clinic posters.