BREATHE

Refreshing the Brand
Rebranding, Packaging Design, Lifestyle Photo & Video Production

Blackrapid took the industry by storm with photographer/entrepreneur Ron Henry's invention of the original camera sling strap, which made it easier to carry and use your camera(s). Since its debut in 2008, Blackrapid set the gold standard quickly gaining loyal fans ranging from the every day hobbyist to Hollywood professionals. Continuing to innovate, Blackrapid refreshed their brand in 2016 with a more streamlined logo and enhanced product line. Created a compelling marketing campaign that included print, digital, packaging design, photography and video production. The BREATHE campaign connects the improved features such as advanced breathability in the straps to real photographers using Blackrapid products. To ensure longevity with creative assets, we built a cohesive library of stock art photography and videography that featured photographers in Pacific Northwest settings such as Mount Rainier, Deception Pass, Friday Harbor, Pike Place Market, South Lake Union, Camano Island, and more.

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© 2017 by Chris Lewman