Project: In 2010, the Stage Right Arts Foundation was formed to provide financial support to students in need, giving them the opportunity to shine through arts education. This was a great opportunity to support a project that I was passionate about. I knew the founders and was personally tasked to come up with an ad campaign that would help them fundraise and tell their amazing story. Donations help the foundation to award scholarships to eligible students covering the cost of tuition for musical theater summer camps and show choir programs during the school year.
Deliverables: Creative Direction, Video, Photography, Design, Content & Print Ads for Fundraising Campaign
Results: I worked with the foundation to capture heartfelt stories from students in the program whose lives had been transformed by their experience with the arts. Some were quiet and reserved and generally felt like they didn't belong until they found their creative outlet. Being involved in a supportive environment helped students find their voice--a stronger voice. Inspired by the similarity in their experience, I created a campaign called "Be Vocal" that spotlights what the arts mean in the students' own words. I took on the role of creative director to create videos, ads, web and social media assets.
To learn more about the foundation visit stagerightperformingarts.com. Donations provide direct financial support to students who might not otherwise have the ability to experience the performing arts.