Lab Week is an annual celebration of the 300,000+ laboratory professionals who work behind the scenes with little recognition but play a key role in clinical health care. Each year, these lab professionals perform and interpret more than 10 billion tests that contain life changing information.
Viracor-IBT wanted to recognize these super hero rockstars with an attention getting postcard & magnet. The request was to create a superman symbol with "LAB HERO" inside.
Designed the LAB HERO symbol in a superman-like emblem. Went above the original ask and created a lab hero character to truly resemble a super hero. The design exceeded expectations and was met with rave reviews by senior and executive team members.