It's difficult to be the new kid on the block in an area like the notorious River Market in Kansas City. It's even harder to take over the space that was once the River Market Brewery. When Opera House Coffee & Food Emporium opened its doors they needed help letting the neighborhood know what to expect.
I worked with the owners to create more awareness through content that was fun, concise and to the point. I designed a post card and series of coasters that played off of song lyrics which were also the names of specialty coffee drinks, smoothies and shakes they offered (Pina Colada, Raspberry Beret, Sweet Emotion, Crazy on You). To be more cost-effective to the budget, Every Door Direct Mail via USPS was used to target certain zip codes. Also advised on social strategy as well as claiming google, Yelp and other local page listings.