Project: All Kids Fit
All Kids Fit is a Denver, Colorado company that promotes fitness and a healthy lifestyle for kids. Their focus is on building strength, flexibility, and coordination, not just sports. The owner wanted a look that was simple, clean and fun -- something that kids and parents would be proud to wear whether it was on a T-shirt or a stocking cap.
I designed a look that emphasized thick lines and geometric shapes while also giving a nod to the classic stickman. We created several different color combinations for the team to be stretched across a range of apparel.